Step Up Challenge

The Step Up Challenge is a great way to encourage attendee fitness while generating brand exposure and driving booth traffic. The Step Up Challenge provides visibility prior to, during and after the conference, maximizing those marketing dollars and keeping your company top of mind for attendees. Attendees will be encouraged to download the Step Up Challenge App and hit the ground running starting on Friday, May 21 at 12:01 am MT through Monday, May 24 at 2 p.m. MT. Attendees will earn bonus steps by scanning a QR code in your booth. Winners will be announced on Monday, May 24 at 2:15 p.m. in the sponsors booth. An app alert will also be sent out mentioning the winners and will include sponsor recognition. This opportunity is heavily promoted! This one will go fast, secure today! In 2026, a total of 40.5 million+ steps were taken by 880+ attendees.

Sponsorship Includes:
•Pre-Show & Onsite promotional recognition on Step Up Challenge event materials
•Sponsor onsite signage at the Step Up Challenge event
•Sponsor recognition on Step Up Challenge webpage, Challenge App and five (5) dedicated Challenge emails sent to participants
•Sponsor branding on monitor display setup in the Phoenix Convention Center that highlights in real-time the top 25 steppers.
•Dedicated signage with printed QR code for attendees to “scan-in” through the Step Up Challenge App to gain more steps to be displayed in sponsors booth, provided by AAPA
•Photos with the five (5) winners of the Step Up Challenge in sponsors booth with company representative(s). AAPA will provide awards for the top steppers and prizes will be given out randomly to participants.

In addition to the benefits listed above all event sponsors receive:
•General Event Sponsor Recognition: Your brand will be featured on the conference website, in pre-promotional materials, and on event signage
•Priority Booth Selection: Your company will receive access to select your booth space for AAPA 2028 in advance to other exhibitors (available to AAPA 2027 exhibitors only)
•Access to Attendee Registration Lists: Receive the pre and post-conference attendee mailing registration lists (available four weeks before the conference) to maximize your engagement efforts