Focus Group

An opportunity for your company to learn from PAs (max of 15 people) in a 60-minute informal setting (not a “sales pitch”) to take place during AAPA 2027. Attendees will sign up to participate during the online registration process. AAPA will help guide the process and work directly with your company on setting the topic, crafting questions, coordinating overall logistics and attendee communication. AAPA will also provide a formal report (within 30-60 days) after the completion of the focus group.

Available Dates & Times at the Phoenix Convention Center, Meetings Level Room #208B

•Friday, May 21: Noon - 1 p.m.

•Saturday, May 22: 7 - 8 a.m. and Noon - 1 p.m.

•Sunday, May 23: 7 - 8 a.m. and Noon - 1 p.m.

•Monday, May 24: 7 - 8 a.m. and Noon - 1 p.m.

•Tuesday, May 25: Noon - 1 p.m.

Sponsorship Includes:
•Sponsor logo recognition on Focus Group materials
•AAPA will help guide the process and work directly with the sponsor company on setting the topic, crafting questions, coordinating overall logistics and attendee communication
•AAPA will provide attendees a thank you gift (value of $145) for their participation in the focus group
•AAPA will facilitate the focus group
•AAPA to provide food and beverages to attendees during the focus group
•Two (2) sponsor representatives are invited to attend the focus group
•AAPA to provide a formal report (within 30-60 days) after the completion of the focus group

In addition to the benefits listed above all event sponsors receive:
•General Event Sponsor Recognition: Your brand will be featured on the conference website, in pre-promotional materials, and on event signage
•Priority Booth Selection: Your company will receive access to select your booth space for AAPA 2028 in advance to other exhibitors (available to AAPA 2027 exhibitors only)
•Access to Attendee Registration Lists: Receive the pre and post-conference attendee mailing registration lists (available four weeks before the conference) to maximize your engagement efforts