Digital Audience Marketing - On-Site Geo- Fencing

Connect with IRE attendees in real-time through our Geofencing display ad program. This location-based technology creates a virtual boundary around the event venue, delivering your marketing message directly to mobile devices within the defined perimeter. This hyper-targeted approach ensures your advertising reaches industry professionals actively participating in the show—eliminating wasted impressions and maximizing campaign efficiency. Leverage this mobile-first strategy to deliver timely, relevant messaging that drives booth traffic, promotes special offers, or reinforces brand awareness precisely when and where it matters most for exceptional marketing ROI.