we’re inviting you to join usbe part of history
OurMission
Continuing the Lamar Hunt Legacy
We’ve always believed soccer is for America. We invest in all levels of a professional program that is engrained in the Dallas community and provide an authentic sporting experience for fans to engage with.
1
Rooted in Texas & Global Soccer Tradition
2
Culture of Player Development
3
Commitment to Community
A Legacy 
Beyond 2026
+32M
New soccer fans in the U.S. by 2026
29M
Soccer participation projected reach following FIFA World Cup 2026
2.7M
Estimated soccer fans live in DFW, the nation’s third-largest fanbase.
MLS &Apple TV
Distributed in 100 countries with no-geo-restrictions
Every match and all content available in one place
Targeted to the next generations of customers
56%
have a college education
49%
are married
52%
have children
65%
identify as Gen Z/Millennials
Diverse
68%
more likely to be Hispanic
Affluent
27%
of FC Dallas fans have an income of $100K+
Digitally Native
70%
more likely to use streaming services to view sports
Loyalty
60%
of FC Dallas fans support their sports teams by buying products from their sponsors
Forging Authentic Partnerships that 
Inspire Action
Sponsor Loyal
% of Fans who cite sponsors add value to the fan experience and support them in return
76%
55%
58%
67%
62%
Purchase
% of Fans who cite sponsors add value to the fan experience and support them in return
66%
45%
51%
58%
51%
Recommend
% of Fans who cite sponsors add value to the fan experience and support them in return
65%
43%
48%
56%
53%
Trial
% of Fans who cite sponsors add value to the fan experience and support them in return
64%
43%
49%
58%
50%
