Partner with
Swansea City
The Swansea Way
Our History
A club built on belonging - connecting generations through shared experiences, shared pride and a shared belief in what’s possible.
Our Future
A proud Welsh club with ambition - embracing change, challenging expectations and looking forward with confidence.
Our Way
Proudly different. We connect our people, our city and our partners through a shared belief that there’s always another way to make an impact.
Swansea City in numbers
Stadium Capacity
21,088
Swansea.com Stadium
Average Attendance
16,265
At Swansea.com Stadium. 18,265 following appointment of new coach
Social Media Followers
3.38M
Across all club channels
Total Club Engagement
5.85M
Across club channels
Website Views
14.1M
swanseacity.com
TV & Broadcast
23 Home Fixtures Live
46 Total + Potential Matches
Total Club Impressions
193.5M
Across club channels July 2024-2025
1.35M
964.5K
487K
431.5K
73K
24K
Global demographics
United Kingdom
49.15%
North America
3.21%
South America
1.01%
Europe
6.65%
Africa
13.78%
Asia
8.79%
Oceania
0.91%
Gender
Male
67.55%
Female
16.66%
Unknown/Other
15.79%
Age
0 - 11
0.8%
12 - 17
1.21%
18 - 24
7.08%
25 - 34
26.62%
35 - 44
14.92%
45 - 54
7.82%
55 - 64
5.4%
65+
4.55%
Unknown
31.61%
1 Emmy award / 17 grammy nominations / 1 American music award
87,129,851
50,916,161
18,807,107
Dogg
Golden Foot 2019 / Best FIFA Player 2018 / Ballon d’or 2018
Luka
39,662,087
22,842,262
6,655,238
68M
Total
Martha
5,984,413
4,267,550
3,099,112
13M
Total
Join the Swans
CBN Silver
The Silver Package: An accessible entry point into the City Business Network, giving your business consistent matchday advertising and a season of networking opportunities. CBN Silver members choose three advertising ass...
CBN Platinum
The Platinum Package: The flagship City Business Network membership, giving your brand a leading role in Swansea City AFC's commercial community for the full 26-27 season. CBN Platinum members get top-tier visibility on ...
CBN Gold
The Gold Package A high-visibility City Business Network membership giving your business strong matchday exposure and a full season of networking access. CBN Gold members choose four advertising assets and a standout mat...
CBN Jack Pack
The Jack Pack is a great way to start connecting with the club and join the Swansea City Business Network. What Is Included: Official City Business Network membership Invitation for 2 guests to attend each City Business ...
We work with
Official Club Partner
Official Club Partner
Official Club Partner
Official Club Partner
Official Club Partner