Welcome to
ChiefsKingdom!
BUILT TOWIN
Championship-Caliber Attention
Three Super Bowl titles in five years keep the Chiefs in the national spotlight. Every partnership rides that momentum.
Unmatched, Growing Reach
Top-ranked in six of nine NFL international markets, with a social following that outpaces nearly every team in the league.
Local Roots with Outsized Loyalty
A small-market team with a fan base that shows up: gameday, online, and in the Kansas City community, generation after generation.
MAHOMES
3 Super Bowl Titles / 3 Super Bowl MVPs / 6 Pro Bowl Selections
OURREACH
A Fan Base
THAT SHOWS UP. EVERY. DAY.
Chiefs Kingdom isn't just big, it's engaged. The Chiefs rank #1 in six of nine NFL international markets and top-three in the rest, with a fan base that spans generations and shows up on gameday, online, and in the community.
Geographic Reach
Domestic (US): 78% | Germany/Austria/Switzerland: 8% | UK/Ireland: 6% | Mexico: 5% | Spain: 3%
Generational Fandom
3rd generation+ fan: 35% | 2nd generation fan: 40% | 1st generation fan: 25%
Engagement Channel Mix
Broadcast/TV: 45% | Social Media: 30% | Streaming: 15% | In-Stadium/Live: 10%
Join the Kingdom
Ready to partner?
Opportunities move fast in Chiefs Kingdom. Browse what's available or connect with our partnerships team to build something custom.